Sunday, May 21, 2023
Estimated reading time: 3 minutes.
In today's digital world, having a website for your business is a no-brainer. It's the online 'hangout' where your customers, and those who might soon be, can find you, hit you up, or shop your products. Back in the day, just having a website with your email and phone number was enough. However, nowadays, with everyone and their grandma online, that's not enough anymore. Websites need to provide a positive experience to your visitors as well in order to be effective. This is where User Experience Design (UX Design) comes into play. UX is all about making your site not just functional, but also fun and easy to use. Good UX directly improves customer loyalty and conversion rates, and it increases SEO rankings and user engagement with your brand.
Understanding User Experience (UX) is often a challenge - it's a intangible thing and hard to pinpoint exactly. It's often confused with things like User Interface (UI) and Customer Experience (CX). While they're similar concepts, they're definitely not the same. UX is all about your users, the people visiting your website. It's about making their digital journey on your site as smooth and enjoyable as possible. It's not just the looks of your website (that's more UI), but more how it works and feels.
The Cost of UX
Designing a strong UX means hiring experts, spending money on research and testing, and ensuring you're building what your customers are actually wanting to see. It's a process that costs time, money and effort, and many (new) businesses tend to skip this step all together. However, the results don't lie: according to Hubspot, 88% (!) of consumers are less likely to return to a site with bad UX! That means that if you skip out on UX Design, you're leaving a lot of potential money on the table. Aside from that, you're also saving money in development costs: you need less refinements and updates on your final product as you've already tested it with your customers directly. Rebuilding a website after launch is a very expensive process.
The payoff of investing in UX comes in many forms. The most important thing is that you're improving the relationship with your customer base directly. Your users now understand what you're saying with less effort and they feel more understood. Aside from that, UX provides the following benefits for your company:
Better first impression
According to webFX, 94% percent of first impressions of a brand’s website relate to its design. Making sure the design and usability of your product is good will ensure that you're leaving a proper first impression, which will lead to users coming back.
Increased User Engagement
Well-designed websites with good UX naturally attract and retain users. They're intuitive and easy to navigate, which encourages users to stay, explore, and engage with your content.
Higher Conversion Rates
Good UX design can significantly boost conversion rates. By making the user journey seamless and enjoyable, you're effectively nudging users to take the desired actions, be it making a purchase, signing up for a newsletter, or filling out a contact form.
Improved Customer Loyalty
Users are more likely to return to a website that offers a positive and memorable experience. This can lead to increased customer loyalty and repeat business.
Better SEO Rankings
Search engines like Google prioritize websites that offer a good UX. Hence, investing in UX can improve your SEO rankings, making your site more visible to potential customers.